November 18, 2017
In the remittance world, expansion isn’t everything.
While there’s value in moving your business into new markets or regions, what's far more important is offering a compelling product to the markets that you currently serve. If you haven’t found the product-market fit, then expansion to new countries is at best meaningless, and at worst a huge distraction.
Before prioritizing geographic expansion, remittance companies ensure that they know how to serve their current market better than the competition. Whether it is additional cash-in locations or home delivery, bots or digital wallets, expanded money transfer offerings can attract new customers, retain current customers and provide a blueprint for expansion.
It's easy to forget that customers have marke ...