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Why Functionality Over Expansion Is The Right Move

In the remittance world, expansion isn’t everything.

While there’s value in moving your business into new markets or regions, what's far more important is offering a compelling product to the markets that you currently serve. If you haven’t found the product-market fit, then expansion to new countries is at best meaningless, and at worst a huge distraction.

Before prioritizing geographic expansion, remittance companies ensure that they know how to serve their current market better than the competition. Whether it is additional cash-in locations or home delivery, bots or digital wallets, expanded money transfer offerings can attract new customers, retain current customers and provide a blueprint for expansion.

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It's easy to forget that customers have marke ...

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