On 29th May 2014, game development and distribution platform TreSensa, announced that it had entered into a partnership with mobile payments company Fortumo - in order to bring in-app purchasing using carrier billing to TreSensa’s gaming network.
“In-app purchasing has become the industry standard business model for mobile games. In partnership with Fortumo, we are now making this seamless payment solution available to HTML5 developers as well,” stated CEO of Tresensa, Robert Grossberg, in a press release. “Mobile web games have tremendous growth opportunities ahead and developers can now easily take advantage of this,” he added.
- With this collaboration, HTML5 developers publishing apps via TreSensa are now be able to earn additional revenue with mobile payments.
- TreSensa had initially rolled out mobile payments for its ‘mobilewebarcade.com’ gaming portal.
- Developers publishing their HTML5 apps through TreSensa do not need to do any additional integration for in-app purchasing.
- This is because mobile payments are available across the entire TreSensa platform.
- TreSensa has totally partnered with more than 100 different mobile gaming portals for HTML5 app distribution.
“There are over 4 billion people in the world who do not have a credit card but who are able to make payments online using carrier billing. Because the payment flow of carrier billing is much more seamless, carrier billing outperforms credit cards in terms of conversion, especially on mobile devices,” commented Rain Rannu, CEO & co-founder at Fortumo.
According to Fortumo, its payments data shows that direct carrier billing enables HTML5 developers to reach payment conversion of 40% and higher for repeat purchases.
Based in New York and founded by Tremor Video alums Robert Grossberg and Vincent Obermeier and software developer Rakesh Raju, TreSensa is a game development and distribution company that optimizes games for the mobile web. TreSensa supports a growing library of games that are amongst the best performing mobile web games on the market. TreSensa is working with top game studios, media companies, cable networks, social networks, game portals, web portals and brands to support their mobile gaming efforts. TreSensa was a member of First Growth Venture Network’s fourth vintage of start-up companies.
Fortumo was launched in 2007, aiming to be the most developer friendly mobile payments provider. Back in February, 2013 Fortumo raised $10 Mn from Intel Capital and Greycroft Partners to foray into emerging markets. Globally, Fortumo has presence in over 180 countries and has tie ups with over 300 carriers and 92,000 developers. Some of the popular app or game developers who use Fortumo’s direct carrier billing service include Pop Cap Games, Rovio (Angry Birds app maker), EA, Gameloft, Badoo, etc.