January 20, 2015
Commerce: The Unexpected Use Case For Apple Watch
Over the last few weeks I have spent quite a bit of time presenting the road map for Apple Pay to dozens of startups, legacy companies and VCs. It may come as a surprise to many that large established companies have become aware of and are enchanted by the infrastructure that is being built around Apple Pay. Gone is the walled garden of the closed wallet schemes some payment startups tried to impose on merchants. Apple wisely chose to have open standards (NFC, Bluetooth) and future open APIs. Astute payment startups free from false ego and legacy agendas are also beginning to see clearly that Apple Pay has far more capabilities than they thought.
The infrastructure Apple has created is built upon secure payments. This foundation will be the fertile ground for innovation. The very next layers are already in place: Passbook, ...