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Gift Cards Are Impersonal According to 82.6% of Gift Givers: Survey on Consumer Habits in Gifting

According to a recent study by TSYS, loyalty & rewards are important in driving consumer behavior and affecting payment preference. According to the study, 55% of the respondents chose rewards as the most attractive feature of their preferred credit card. Sales of gift cards in 2014 were at $124 billion. Advisory company CEB TowerGroup estimated that $750 million ...

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