Wrapp was founded in May 2011 by Hjalmar Winbladh (CEO), Carl Fritjofsson (COO) and Andreas Ehn (CTO). The company has received a total funding of $25.5 Mn through investors Atomico, Creandum, Greylock Partners, Qualcomm Ventures, American Express, Greylock Partners and SEB Private Equity. Wrapp’s board of directors include Reid Hoffman (LinkedIn co-founder), Fabian Månsson (former global CEO of H&M and Eddie Bauer) and Niklas Zennström (Skype co-founder).
Wrapp enables friends to contribute to gifts, and makes it fun and easy to give, receive and redeem using smartphones and the internet. With the $15 Mn funding acquired in June 2013, Carl Fritjofsson said “We’re moving slightly beyond the pure friend to friend gifting” to extend its focus onto more comprehensive platforms and tools for the businesses who are catering to those users.”
This video gives shows you how to use Wrapp:
Some features of their platform:
- Wrapp lets you give your friends free gifts or treat them to paid gift cards. It helps choose from a growing list of brands and send gifts via Facebook, email or SMS from your phone or desktop.
- You can discover new stores, learn about retailers and visit their online stores to check what’s in stock. Wrapp enables you to follow your favorite brands to get updates and special offers.
- Claim special offers before heading out to shop, or send them to a friend for free.
- Wrapp gives you updates about new brands and promotions so you never leave home without some offers in your pocket.