June 17, 2014
Approximately 97% of the mobile shoppers abandon their shopping carts before checkout, according to Google’s blog post. Last month, the company had announced that it was inviting U.S. developers to sign up for their new Google Wallet Instant Buy Android API. On 11th June 2014, Google introduced this same technology to iOS apps.
The Instant Buy API is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers, states Google’s blog post.
Developers sel ...