Approximately 97% of the mobile shoppers abandon their shopping carts before checkout, according to Google’s blog post. Last month, the company had announced that it was inviting U.S. developers to sign up for their new Google Wallet Instant Buy Android API. On 11th June 2014, Google introduced this same technology to iOS apps.
The Instant Buy API is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers, states Google’s blog post.
Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards. Merchant success with Instant Buy:
- Several merchants have utilized Instant Buy to simplify their mobile checkout and turn visitors into customers on their mobile sites and Android apps, according to the post.
- A 4X increase in purchase conversion was seen by RueLaLa, for Google Wallet users on their Android app after integrating Instant Buy. Over half of Google Wallet users came back and made repeat purchases within a matter of weeks.
- Eat24 integrated Instant Buy and saw that Google Wallet users had an 11% higher average order value than that of credit card purchases on their Android app, says the company.
- Fancy experienced a 20% conversion increase on their mobile and desktop sites, as well as Android app.
“We've been working with select early partners, including Wish, B&H, Eat24, Fancy, Neweggand Sionic Mobile to integrate Instant Buy into their iOS apps. We are excited to open the Instant Buy iOS API and welcome more developers to sign up today,” commented Google, in a blog statement.
The Instant Buy API provides Android developers with these significant benefits:
Fast checkout for Android users buying physical goods. Users who buy on Google properties have set up Google Wallet. They can now checkout in Android apps in as few as 2 clicks without having to manually enter their billing or shipping information. Google Wallet s
ecurely sends this information to the developer with the user's permission.
Easy app registration. More logged in users. By implementing Google+ Sign-in along with Instant Buy, developers can enable users to sign-in directly with their Google account, instantly creating an app registration. Having more logged in users allows developers to deliver a highly engaging, personalized experience.
More secure payments. All transactions are monitored for fraud 24/7 and covered by Google Wallet Purchase Protection to enable a safer shopping experience for your customers.
Easy integration. No Google fees. Since Google is not processing payments or managing fulfillment, there are no additional fees or complex integrations.