Google has entered into a strategic partnership with the payment processor WePay to integrate the Instant Buy APIs into 200,000 e-commerce stores. With this integration, Google Wallet users will be able to pay at more online merchants using its digital wallet service. WePay offers payment processing services empowering invoice applications, marketplaces, donation platforms, etc.
InvoiceASAP is a mobile invoicing platform that helps small businesses create and send professional invoices. Because of its past partnership with InvoiceASAP, WePay is able to offer payment processing to small and medium online businesses. With the integration of this API, Google Wallet will now get expanded visibility.
InvoiceASAP is not alone in this regard. Despite mobile devices accounting for 60 percent of Internet traffic, less than 20 percent of online transactions are completed on a mobile device, according to comScore. WePay hopes that integrating Google Wallet Instant Buy into its hosted payment form will change that. Consumers who have their payment credentials in a Google Wallet account can now pay any merchant that accepts Google Wallet in as few as two clicks.
WePay powers payments on online platforms and marketplaces such as Care.com, Constant Contact, FreshBooks, GoFundMe and Meetup. WePay protects its partners from risk and regulatory exposure, while supporting a seamless experience for their end-users. WePay’s Google Wallet Instant Buy support is available to all qualifying partners and does not require additional integration work.
Steve Klebe, Business Development, Payments for Google, said in an official press release: “Google Wallet Instant Buy lets users speed through checkout in as few as two clicks by using their Google credentials, which has been helping businesses increase conversions and sales since its launch. This integration with WePay will now expand its reach and allow us to support small business owners through WePay's hosted payment offering, making it easier for them to accept payments online and on mobile devices.”
Bill Clerico, Founder and CEO of WePay, said in an official press release: “We’re thrilled to support Google Wallet Instant Buy. There has been a ton of innovation on mobile, but there’s still a lot of friction associated with mobile checkout. With Google Wallet Instant Buy, WePay can dramatically improve the checkout experience on mobile and directly impact the bottom line of our partners and their end-users.”