Google Wallet gets Brierley Loyalty Boost

Brierley, a leading loyalty and CRM services technology company, has announced integration with Google Wallet. Google Wallet is a digital wallet that allows users to conduct fast and convenient in-store shopping online and on mobile devices.

This capability to leverage loyalty programs from the clients will be added to the complete suite of offerings to Brierley's current and prospective clients.

The unique integration with Google Wallet will provide the customers an option of simple enrollment into a loyalty program (new or existing), the feature to store all their loyalty program cards in one place, get card-less redemptions, and receive personalized deals and offers from nearby retailers and on the mobile application.

Brierley is a leading loyalty and CRM program firm and it is working with some of the world’s best known brands globally. According to Jim Sturm, President and CEO at Brierley, the company is really excited about the integration with Google Wallet. He said this will further enrich the customer experience with the convenience of users’ loyalty programs in one location on the mobile device with simple enrollment and personalized 1:1 messaging.

Google Wallet’s capabilities have been seamlessly integrated with Brierley’s loyalty programs, including Brierley LoyaltyWare, its industry-leading technology solution for loyalty and CRM. Digital Wallets are gaining popularity across different segments of consumers and this move will provide retailers additional flexibility to enhance customer experience in loyalty programs.

The Google Wallet app is available on Android phones (v2.3+) and iPhones (iOs v6.0+) and is free to set up and use online or in stores.

About Brierley + Partners

Brierley+Partners is a leader in Relationship Management and has been active in the loyalty and CRM space for more than 25 years. The company boasts of having designed some of the world’s most successful loyalty and CRM programs for globally renowned clients like Express, GameStop, Hard Rock, Hertz, and Hilton. The company offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, email communications, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare technology platform is uniquely robust, flexible and quick-to-market. The company focuses on a single mission: Making client’s customer relationships dramatically more profitable.