August 21, 2016
Great Northern point-of-purchase merchandising displays will now incorporate the Shelfbucks platform, enabling the industry to rapidly measure and adjust in-store campaigns for maximum impact
AUSTIN, Texas – August 17, 2016 – Shelfbucks Inc., the leading in-store shopper marketing optimization platform, announced that it had finalized an agreement with Great Northern Instore to incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, enabling consumer packaged goods (CPG) manufacturers and retailers to measure, manage and significantly improve the effectiveness of in-store product merchandising campaigns.
The Appleton, Wisconsin-based Great Northern Instore is an industry leader in retail and POP displays. The company’s extensive experience in retailer requirements, shopper insights and merchandising innovation delivers creative, cost-effective in-store displays that differentiate brands and drive sales at point-of-purchase. Great Northern Instore offers turnkey solutions from insight all the way through execution for many leading retailers and brands.
The new Great Northern POP SmartDisplay platform will provide CPG customers and retail partners with precise, measurable reports on when and where displays are installed within retail stores that Great Northern serves globally. Great Northern’s SmartDisplays will also provide detailed analytics on merchandising performance compared against marketing and sales goals, enabling brands to adjust campaigns to maximize product sales.
Shoppers browsing a Great Northern customer SmartDisplay can interact using their smartphones to immediately access product information, promotional offers, ratings and reviews, and other relevant content provided via the Shelfbucks SmartDisplay platform.
Great Northern’s partnership with Shelfbucks is another logical step in our company’s long history of providing leadership, innovation and winning strategies for our CPG and retail partners, said Mike Schliesmann, Senior Vice President, Business Unit Manager for Great Northern Instore. Our launch of SmartDisplays will streamline the process through which CPG companies and retailers realize the unprecedented benefits that come from adding advanced digital capabilities to in-store campaigns.
Erik McMillan, CEO of Austin-based Shelfbucks, added, 15 years ago, website analytics were largely unheard of; yet today, literally every company and product website in the world is measured and managed closely by digital intelligence. The same will hold true for in-store displays that, with the introduction of Shelfbucks technology, can directly engage with customers while being actively monitored, measured and adjusted to deliver optimum performance. From our perspective, it is strategically unthinkable to produce in-store merchandising without built-in intelligence. Shelfbucks is excited to partner with Great Northern to bring our combined platforms to market.
Great Northern and Shelfbucks are currently in discussion with leading CPG companies and retailers, and expect to jointly roll out multiple in-store SmartDisplay merchandising campaigns this year.
Great Northern Instore is a world-class designer, manufacturer and service provider of in-store displays. It offers single-source solutions with a high level of expertise in creative development, engineering, printing, manufacturing, assembly, co-packing, inventory management and distribution – providing full-service capabilities to execute a complete market rollout for all major retail channels. It creates innovative solutions based on extensive retail knowledge using the latest technological advances to deliver precisely what will work in the store. Great Northern’s ability to balance your need for creativity with cost-effectiveness ensures that the result will minimize transaction costs and maximize product merchandising.
Shelfbucks is the leading in-store shopper marketing optimization platform, enabling retail and CPG brand customers to realize additional revenue and brand equity from in-store marketing programs with insights that lead to better merchandising decisions, and new personalized shopper experiences that lead to increased sales per visit. Additional information on Shelfbucks is available at www.shelfbucks.com.