Groupon to Launch Beacon based Proximity Marketing & Mobile Payments

Groupon has announced plans to develop a series of new products that will allow merchants to provide targeted access to consumers. This new product will make use of beacons, a BLE (Bluetooth Low Energy) technology. Merchants will be able to use these beacons to tailor and launch consumer-targeted promotions via proximity signals.

Groupon is poised to come up with a suite ...

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