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Groupon brings new features to Breadcrumb POS app, helps merchants tie customer payments patterns with CRM

CRM tools have come a long way, from recording sales calls and email-ers to advanced analytics. CRM tools are being used as a platform to analyze customer purchase pattern, helping marketers to customize their marketing and sales efforts. Earlier this month, Groupon re-launched an updated Breadcrumb point-of-sale (POS) app. The added features in the Breadcrumb POS app allows merchants the opportunity to track customers by storing their contact information while analyzing purchase behavior, helpi ...

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