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Why Groupon wanted to enable payments and dining checkout

Discovery to purchase enablement is a strong value proposition, and Groupon knows that. Groupon officially launched its Groupon Payments credit-card-processing service in September 2012. The service’s unique selling point was based on pricing, customer service and reliable card readers. Why? Because Groupon is in the coupons/deals market, and those need to be redeemed to complete the commerce cycle. It bought Breadcrumb so customers could redeem Groupon vouchers with a single tap at supported POS. Also, several companies, including GrubHub and PayPal, have been trying to change the dining-checkout experience. It is also believed that Groupon acquired a company called FeeFighters that was looking to offer credit-card ...

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