Grubhub has been expanding its offering in the Food Delivery and Restaurants space, as it goes for IPO

Technology advancement has been revolutionizing the overall consumer experience in the online ordering and restaurants industry over the last decade. This advancement has helped the large restaurant chains and small shops alike. Some of the technologies that have aided this evolution are Cloud, PaymentTech, Analytics and Mobility. Many Tech firms have utilized this opportunity to control a larger portion of the end-to-end value chain in restaurants and food services.

We can divide the evolution of commerce and payments in the restaurant industry into 4 phases:

The Pre- 2005 years: This was the age of exponential growth of popularity of internet. Firms that offered online reviews emerged in th ...

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