Half of Online Retailers Lack Localization Capabilities When Expanding Internationally

New survey of national online retailers from Ingenico ePayments and InternetRetailing reveals an awareness of the benefits of localization but dissatisfaction with current capabilities

London, UK 13 September 2016 The key to global success in retail is thinking local. But results of a new national survey reveal an extraordinary lack of local consideration from many retailers when going international. The in-depth research, Passport to International Sales was undertaken by Ingenico ePayments, the online and mobile commerce division of Ingenico Group, in conjunction with

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