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Have Unused Loyalty Points and Gift Cards? Turn Them Into Cash

It is important to understand that all loyalty rewards and gift cards will not be redeemed. A good loyalty program or gift card management solution should enable shoppers to turn the unused ones into cash.

US consumers hold 3.3 billion memberships in customer loyalty programs, says 2015 COLLOQUY Loyalty Census. More than 75% of US adults participate in customer loyalty programs like those offered by credit card companies, hotel chains and retailers. More than $50 billion worth of perceived value in reward points and miles are issued by American businesses annually. But despite the fact that the average US household belongs to more than 22 loyalty programs, they are active in only 40% of the programs. Mo ...

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