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How America Gives Gifts in 2016: While Bargain Hunting Is Prominent, Other Factors Influence Shoppers' Gift-Giving Preferences

In a new survey from Blackhawk Network, many shoppers surveyed report gift cards could make up half of all holiday gifts they give this year

PLEASANTON, Calif. – Nov. 16, 2016 – Shoppers bargain hunt while shopping for gifts, but considerations like the brand and a gift’s overall fit for the recipient are an important factor. This, along with gift-giving trends across age and income, were revealed today in a new research study from Blackhawk Network.

The research, How America Gives Gifts in 2016, surveyed more than 2,300 Americans in September 2016 to examine the factors they consider in gift giving, plans and preferences for holiday shopping and the impact the payment experience has in gift purchasing.

Interestingly, amidst our price-conscious society, our research found that factors besides price may be more important in the gift shopping process," said Teri L ...

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