November 25, 2016
In a new survey from Blackhawk Network, many shoppers surveyed report gift cards could make up half of all holiday gifts they give this year
PLEASANTON, Calif. – Nov. 16, 2016 – Shoppers bargain hunt while shopping for gifts, but considerations like the brand and a gift’s overall fit for the recipient are an important factor. This, along with gift-giving trends across age and income, were revealed today in a new research study from Blackhawk Network.
The research, How America Gives Gifts in 2016, surveyed more than 2,300 Americans in September 2016 to examine the factors they consider in gift giving, plans and preferences for holiday shopping and the impact the payment experience has in gift purchasing.
Interestingly, amidst our price-conscious society, our research found that factors besides price may be more important in the gift shopping process," said Teri Llach, chief marketing officer at Blackhawk Network, a pioneer of gift cards, payments tools and rewards delivered via a robust and convenient network. Despite shoppers’ fondness for bargain hunting, more than half of consumers surveyed say picking gifts that are a good fit for their recipients is a top priority, even more important than price and convenience. The brand is also an important factor. So, while price still certainly plays a role in gift giving, it is not the main driving force for more than half of the consumers we surveyed.
Key findings from the How America Gives Gifts in 2016 consumer survey include:
Blackhawk Network built its business on pioneering branded value payments products and solutions such as merchant-specific cards, prepaid debit cards and e-gifts. This success is rooted in Blackhawk’s expertise in shopper marketing, shopper preferences for gifting and dedication to research on consumer behavior.
About the How America Gives Gifts Report:
"How America Gives Gifts" is an Internet-based survey conducted by Blackhawk Network in September 2016. The sample size included 2,341 American respondents, ages 18+.
About Blackhawk Network:
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK) is a leading prepaid and payments global company, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products in a number of different retail, digital and incentive channels. Blackhawk’s digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets. For more information, please visit www.blackhawknetwork.com or product websites Cardpool, Gift Card Lab, Gift Card Mall, GiftCards.com and OmniCard.