How Cognitive Computing Can Transform Businesses

Every day an infinite amount of unstructured data is being generated and stored by organizations across industries. To make sense of that data and apply it into effective decision-making, companies increasingly lean on AI-powered solutions. A particularly interesting area of AI – cognitive computing – is one of the forces driving transformation in the modern business environment. So how exactly does cognitive computing make a change?

What is cognitive computing?

First, let's define the term. As Dr. John E. Kelly III, SVP, IBM Research and Solutions Portfolio, puts it, Cognitive computing refers to systems that learn at scale, reason with purpose and interact with humans naturally. Rather than being explicitly programmed, they learn and reason from their interactions with us and from their experiences with their environment. Those systems generate reasoned arguments and recommendations ...

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