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How Klarna came up with the Idea to use Horoscopes for Authentication

Founded in Stockholm in 2005, Klarna is one of Europe's fastest-growing companies offering safe and easy-to-use payment solutions to e-stores. Valued at about $1.4 billion in 2014 when it raised roughly $100 million from existing investors, Klarna has nearly doubled its valuation in is 2015 funding round by reaching $2.25 billion.

According to the official website, Klarna is active in 18 European markets where it serves 35 million customers and increases conversions of 50,000 merchants by 25%. Some of the major international clients of the company are Spotify, Disney, Samsung, Wish, Adlibris, Fitnessguru and ASOS. Klarna states that its goal is to become the world's favorite w ...

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