February 2, 2018
Innovation in financial services is critical to meet the growing demands of new-age customers. The new generation of customers are well aware of their needs and prefer a solution that is not only user-friendly and intuitive, but efficient.
The focus on banking innovation with an emphasis on digitization has been at the forefront ever since the advent of smartphones and Internet. According to McKinsey, banks who adopt a strong digitization strategy are able to increase their sales and revenues by 4% to 16% through enhanced customer relationship management and increased product cross-selling. Changing consumer behavior and preferences forced financial institutions to adjust the delivery of services across channels to ensure seamless experiences.
HDFC Bank, India’s largest private bank, has embraced all ...