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How is MoLo Rewards using NFC technology and Treasure Hunt to market its offerings?

Pirates, buried fortunes, ancient maps and lost jewels usually come to mind when someone says Treasure Hunt. Taking an out of the box approach, MoLo Rewards in combination with Association of Town and City Management (ATCM) had set up an NFC based treasure hunt for a group of top retailers in UK between 21st and 29th of September 2013.

Eight towns across the U.K offered consumers the chance to win prizes, in the NFC based Purple Flag Treasure hunt. The retail brands that participated in the event include Sky,

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