How Should Google Spend All the Money It Saved From the $0 Softcard Acquisition?

Why are we beating a dead horse? Softcard has been dead for a while now - we even wrote a respectful eulogy. Does anyone even care about Softcard, and how much Google paid for it? If you are reading this, you probably do want to know, perhaps because you are looking for closure or may be just a juicy water cooler conversation, so let’s get that out of the way and move on to other more important things.

Yes, Google got a really sweet deal for Softcard. One could argue that Softcard investors and management got an even sweeter deal because they got away with spending hundreds of millions of dollars without any accountability. In any case, the latest reports that are emerging in the aftermath o ...

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