October 5, 2016
In modern tech-influenced retail, there are only three moments that matter and all of them have been redefined by financial technology companies. While mobile has been steadily taking over the traditional retail business model, startups working with various aspects of online shopping have been shaping customer experience in search, choice and payments for products.
Those three elements of shopping experience are the ones that matter the most, and for each element, there are important developments that have enhanced the experience and facilitated growth of e-commerce. So, what are those retail moments that matter?
Image source: Think with Google
Explaining the way mobile has redefined the consumer decision journey for shoppers, Google has defined three retail moments that matter in the following ...