October 16, 2014
This Bluetooth Low Energy (BLE) based technology is really creating a marketing revolution. It is being used by businesses to send ads, offers and alerts to customers in a contextual manner, all in real time. Moreover it helps understand where the customer might be in the vicinity. It is not just retailers who are adopting the technology. Other industry players are looking at more ways to leverage this proximity technology. Here are some recent highlights of the technology from our quick review of recent happenings in the industry:
Bookatable to expand iBeacons to 119 restaurants
Bookatable is an online booking platform based in Europe. It will soon roll out a syste ...