ICICI Bank launches Pockets, allowing users to transact through Facebook

In India, Facebook has over 82 Mn users and 40% of those are under 30. ICICI Bank has come up with an initiative to capitalize on this and is targeting the youth to transact through Facebook.

ICICI Bank launched Pockets yesterday in India. Pockets is an app which allows users to carry out regular banking services on Facebook. At the time of launch, Chanda Kochhar, Managing Director & CEO of ICICI Bank said, The Bank has always been at the forefront of technological innovation in banking. With the launch of ‘Pockets by ICICI Bank’, we bring the most comprehensive banking app on Facebook globally. This innovation is in line with our philosophy of 'Khayaal Aapk ...

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