Impulsive Buying Redefined, e-Commerce everywhere @BuyReply

Brad Lindenberg, is a veteran in the e-commerce industry from Australia. While relaxing on the couch, watching television one day, an ad for Cheezy Pepperoni Pizza came up. He wanted to order the pizza right then and there from the TV ad using his phone. Brad realized, without downloading an app or otherwise, there was no way to buy anything directly off of TV. Which led him to innovate in this space and come up with BuyReply. Six months later, his team launched the world’s first, patent-pending platform. This platform enabled merchants to sell products across any broadcast medium without needing an app.


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