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India Is Quite a Different FinTech Market: Great for Consumers and Very Trying for Startups

Multiple factors differentiate markets world-over, and the FinTech sector is not an exception. India, with its own set of challenges and opportunities, stands out as a unique market for FinTech, especially the payments community. Keen interest from the government to reduce cash transactions with India being one of the largest cash-driven markets is seen as a major positive factor for the FinTech community. With low but rapidly increasing levels of digital/internet penetration coupled with the government initiatives of digital India, the country is attracting investments and interest from around the globe. Young entrepreneurs have taken this FinTech challenge head-on and created consumer-friendly, frictionless solutions to enable a sm ...

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