Inneractive was Co-Founded in May 2007 by Offer Yehudai (President) and Ziv Elul (CEO). The company has received a total funding of $14.5 Mn through investors Evergreen Venture Partners, Andy Fruchter, Ehud Hillman, Idan Ofer and Kreos Capital. Inneractive has its headquarters in Israel and operates offices in New York, London and Silicon Valley.
Inneractive says that it is a “global programmatic ad stack for mobile publishers”. It has specific focus on video, hyper-local and in-app search advertising and its SDK integrates over 120 ad providers in 200 countries. Inneractive offers developers a low-friction route to plug their apps into ad networks such as xAd, Inmobi, Appnexus, Matomy and Lifestreet, among others.
This video gives you an overview of Inneractive:
Some features of their platform:
- Monetize your app: Easy & quick Integration, global Coverage, ad quality analytics and control.
- Advertise Efficiently: Global premium inventory, highly precise targeting and in-depth analytics.
- Private Exchange for Platforms: Simple deployment, completely branded, publisher tools.
- Ad Placement Strategy Guide: Mobile Advertising, maximize user engagement, generate more revenue.
On January 29th 2014, Inneractive received $6 Mn in Series C funding through investors including Evergreen and Kreos Capital. “This new investment will help us accelerate our plans with video, programmatic advertising, and U.S expansion. Additionally, we’re definitely looking at inorganic growth as one of the fastest routes to achieve that,” said Ziv Elul.