Innovation in In-store marketing reaches new heights

Imagine a scenario in which you enter a store, browse the aisles and tap on a particular product to get information or a video or even receive a coupon without having to look around for someone to instruct you. Mobility is paving the way for incredible shopping experiences.

RFID technologies such as NFC enable smartphone users to simply tap and be presented with an array of services. NFC itself has a much broader scope in the world of in-store marketing. Companies are creating an array of solutions around mobile technologies such as NFC/QR codes. Specific solutions involve the creation of proximity-marketing programs, loyalty programs, couponing, etc.

Solutions are being developed day by day to connect the physical and digital worlds in the context of in-store marketing. Consumer needs are a high priority as companies look to provide an intense level o ...

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