Authentication & Security

InstaTouch Mobile Commerce Services by Equifax and Danal, to Help Enhance Consumers' Experience

AnthropologieDepartment Manager

EquifaxThe revenue opportunity for merchants is rapidly increasing as more consumers are shopping on their mobile devices. Retaining shoppers can often be a challenge based on the positive or negative consumer and merchant interaction throughout the m-commerce experience. Security is often a concern for m-commerce shoppers and the authentication process has often been the cause for falloff at the end of a transaction.

On Tuesday, August 25, 2015, Equifax, Inc. and Danal, Inc. announced the release of a new service that will help alleviate friction and enhance the m-commerce experience for both consumers and merchants. The two companies will work in tandem to utilize the InstaTouch Mobile Commerce Services by Equifax and Danal's real-time Mobile Identity Suite. Additionally, merchants will have the ability to sell products and acquire more store cardholders for consumers.

DanalAnand Krishnaswamy, VP of Mobile Commerce at Equifax, said, "Equifax is excited to work with Danal to develop new ways for consumers to more easily verify their devices and identities – therefore speeding up the checkout process when shopping on their smartphones. This new service provides the consumer identity verification with minimal disruption to the user."

Jim Greenwell, CEO of Danal, Inc., commented, "Both Equifax and Danal are global providers of data services, and we look forward to seeing this service widely adopted by carriers around the world. Recently, Danal signed a mobile identity contract with a top European wireless carrier, which we hope will serve as a springboard for future opportunities to work together globally."

Source: Equifax, Inc.

About Equifax:

Equifax is a global leader in consumer, commercial and workforce information solutions that provides businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 600 million consumers and 81 million businesses worldwide. The company's significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enables it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers. For more information, visit.

About Danal:

Danal, Inc. is the premier provider of mobile identity and authentication solutions driven by unique real-time connections to mobile operator networks and data. Danal's Mobile Identity platform offers financial institutions and major retailers groundbreaking mobile transaction risk management services, and streamlined customer conversion solutions that lower customer abandon rates during registration and checkout. For more information, visit.

Ruth Pender

AnthropologieDepartment Manager

Ruth Pender is a former Community Manager at MEDICI (f.k.a Let’s Talk Payments).

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