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InsurTech Players Boost Innovation in Brazilian Insurance Market

Insurance startups applies hi-technology in a market still largely closed for digitalization, attracting over US $3 billion in investments worldwide; Youse is the very first InsurTech brand to operate in Brazil

São Paulo, SP, March 2017 - The insurance industry has a large demand for innovation, but it hasn't benefited yet from digitalization as it should have. In 2014, only in the United States, the insurance market moved a total of US $1.99 trillion, which stands for 11% of American GDP. The emergence of what is increasingly known as InsurTech – a segment focused on advanced and disrupted services for the insurance market – can be seen as the first steps of this movement. In 2015, this new market attracted over US $3.1 billion investments all over the world, according to the

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