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How would integration of Clutch and Google Wallet affect retailers and their customers?

Clutch, a company providing mobile shopping, mobile wallet and loyalty platforms announced that it would integrate its platform with Google Wallet yesterday. Google Wallet users can see the integration live on their smartphone screens.

According to Clutch, the integration enables users to add and use loyalty cards from their favorite retailers to the Google Wallet mobile app on Android and iOS. Through such integration, retailers could cost effectively promote their loyalty programs to ...

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