Interview with Seth Priebatsch, CEO of LevelUp

LevelUp is a mobile loyalty and payments platform that enables merchants to accept mobile payments and better engage customers with powerful engagement campaign tools. The company powers mobile loyalty programs for over 14,000 businesses in the United States, and provides nearly 2 M customers with the ability to pay with their phones and automatically accrue/redeem rewards…similar to the Starbucks app.

LevelUp recently announced a new partnership with Sprint and the launch of carrier billing as an additional payment option for LevelUp customers. This means that for the first time ever in the United States, mobile carrier billing can be used to pay for physical goods at all of LevelUp's 14,000 merchant locations.

Let’s Talk Payments had an exclusive interview with LevelUp’s CEO, Seth Priebatsch, to cover the developments at LevelUp and the recent carrier billing announcement.

Q.) Carrier billing was almost written off few years ago in the US. It was successful in some other parts of the world like Asia/Africa/Europe, but in the US it was just chugging along…is it making a comeback now?

Seth: Carrier billing has certainly seen a lot of success outside of the U.S., and I don’t see any reason it should not work well here. I’ll start by mentioning that LevelUp built its platform to be open and flexible, which ...

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