The LTP Team had the pleasure of interviewing Brad Weisberg, CEO & Founder of Snapsheet, a provider of virtual claims technology used by auto insurance carriers to optimize workflows, speed up claims processes, and provide superior service to their customers.
We hope you enjoy our interview with Brad as much as we did!
LTP: Brad, a pleasure to speak with you. Please tell us a little bit about yourself.
**Brad Weisberg: **I am the CEO and Co-founder of Snapsheet, a leading provider of virtual claims technology. Before founding Snapsheet, I was drawn to the innovation and nimbleness of the startup world and served as the VP of Global Sales at Where I’ve Been, which was acquired by TripAdvisor in 2011. I continue to champion the startup community and am passionate about bringing creative people together to solve today’s complex problems.
LTP: Give us a paragraph pitch of your company.
**BW: **Snapsheet is the pioneering provider of virtual claims technology used by auto insurance carriers to optimize workflows, speed up claims processes, and provide superior service to their customers. Our cloud-based software enables carriers to virtually process a claim with photos taken by the user via their smartphone. Through a multitude of technologies housed on our platform, we’re able to help insurance providers process claims quicker, allowing customers to be paid faster and back in safe, repaired vehicles sooner.
LTP: What problem are you solving today?
**BW: **We’re solving a variety of problems, as Snapsheet’s workflow improvements encompass all stages of the claims process. We help carriers and their claimants step-by-step through the entire claims journey – from first notice of loss and estimation, all the way to repair and payment.
Even now, the insurance industry relies heavily on legacy technology and manual processes. Nearly all claims payments are still paid by check, which can be a costly and burdensome experience. To solve this problem, Snapsheet came together with KeyBank to create Snapsheet Transactions, a solution that enables carriers to pay claimants virtually.
LTP: Who are you selling to?
**BW: **Our customers are insurance carriers. Our role is to work closely with carriers, not disrupt the industry. Thanks to partnerships with carriers, we’re on track to process about 450,000 claims this year. With the launch of Snapsheet Transactions, we are able to expand our customer base beyond auto insurance.
LTP: Why did you start the company?
**BW: **After graduating from Indiana University, I moved to L.A. to work as a production assistant for HBO. On my way to work one day, I got into a fender bender. I took my car to three different body shops and received three completely different estimates. Throughout this painful and long experience, I thought to myself, “There’s got to be an easier way.” I pooled all of my savings together and founded BodyShopBids, which later evolved into Snapsheet.
The move from BodyShopBids to Snapsheet happened in 2013. We determined that targeting consumers directly was not a sustainable business model. At the recommendation of a customer, we pivoted to working with insurance carriers. He introduced us to carriers who were very interested in the product, and we rebranded to Snapsheet. Although changing the direction of the company was challenging, there is no doubt that this was the right move for us.
LTP: What’s the most important change coming to your segment in the next 3-5 years?
**BW: **There’s a straight line between the expansion of the sharing economy and the rise of InsurTech. As the sharing economy is embraced by late adopters, there will be a massive shift in consumer expectations, and InsurTechs such as ours will be there to help insurance carriers adjust to these shifts.
LTP: What’s your next milestone?
**BW: **Recently, we came together with KeyBank, one of the largest bank-based financial services companies in the United States, for the launch of Snapsheet Transactions. Together with KeyBank’s treasury knowledge and our insurance workflows expertise, we provide the technology needed to simplify claims and offer the optimal customer experience.
There is a significant need for digital payments. Looking at natural disasters like Hurricane Harvey, the importance of digital payments is more apparent than ever. After a hurricane, or any disaster for that matter, people can’t wait to receive a check in the mail. Snapsheet Transactions solves that problem for carriers and claimants.
LTP: What’s one thing you wish customers knew before a sales meeting?
**BW: **I wish customers knew how essential a good understanding of insurance workflows is, which other InsurTech companies don’t always have. Because we have a strong foundation with carriers, implementing Snapsheet is easy and the onboarding process for new clients is seamless.
LTP: What keeps you awake at night?
**BW: **The fact that there is a better way and many people are going through countless hoops and not getting the answers they need. There’s no reason for that with the technology Snapsheet has made available to carriers. We have helped solve a big problem and it is important that more people have access to our solution.
LTP: Anything else you want to say to our audience?
**BW: **Our aim is to make the entire claims process simple for everyone, so we’re constantly looking for ways to meet customer expectations that are actionable for carriers. Creating Snapsheet Transactions is just one step towards creating a seamless process from start to finish.
LTP Team: Thank you, Brad!