iZettle Launches Card Reader to Support Apple Pay & Contactless Payments

iZettle is commencing the global roll-out of its next payments terminal, a compact and portable piece of hardware that integrates both chip & PIN and contactless payments, including out-of-the-box support for Apple Pay.

iZettle’s new contactless card reader, the Card Reader Pro Contactless, is being distributed to select partners across the United Kingdom, followed by a wider launch on June 1. The new hardware will gradually hit markets globally in the coming months and will retail for around £79 with price variations depending on markets.

The launch will make iZettle the first company of its kind to offer small businesses support for Apple Pay and contactless payments, Jacob de Geer, iZettle’s CEO and Co-founder, said in an official press release. iZettle’s new reader also supports other mobile payment apps, such as Google Wallet.

Contactless payments have been a hot topic in the payments industry for years, but it’s not until recently that consumers have started to fully embrace the technology. In the U.K., where contactless payments are by far most levied in Europe, the number of contactless payments hit 319 million in 2014, a 220% increase year-on-year.

A major development for contactless payments in the near future will be the expansion of payment apps for mobile devices, like Apple Pay, that use Near Field Communication (NFC) to make secure transactions.

iZettle is introducing its service soon in France, the company’s eleventh market to date. The French market is a perfect fit for iZettle, with high card payment usage and a high density of small and micro-sized businesses, many of whom have previously been unable to accept card payments in a convenient manner.

Earlier this year, iZettle introduced iZettle Card Reader Lite, it’s first free-of-charge chip & PIN reader. The Lite connects to tablets and smartphones via cable and removes all startup costs for business that seek to accept card payments for their products and services. Unlike many other card payment options, iZettle’s business model continues to offer complete cost transparency and no hidden fees.