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iZettle, the “Square of Europe” takes great leaps forward

The mobile payments market is heating up, with several new players entering this segment. The most successful of all these start-ups is Square, the tech-start up founded by Twitter co-founder Jack Dorsey. In Europe, iZettle, a Swedish company with headquarters in Stockholm, is an exciting player in this segment.

Established in 2010 by serial entrepreneurs Jacob de Geer and Magnus Nilsson, iZettle has operations in the European nations of Sweden, Norway, Denmark, Finland, UK, Spain, as well as Latin American markets like Brazil and Mexico. It targets small and medium sized businesses and tradesmen like plumbers and electricians ...

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