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Jifti App: Combining mobile gifting and virtual shopping

To combat the onslaught of e-commerce challenges (fraud, high transaction fee, etc.), brick and mortar stores have started to bank upon innovative startups. They are trying to use the help in creating tools to leverage their offline advantages. Entrepreneurs and VCs are also working to support such startups to provide possible growth opportunities.

One such startup ‘Jifiti’ was founded in September 2011 by Yaacov Martin, CTO Meir Dudai and CMO Shaul Weisban. Aim is to m ...

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