Let’s Talk About Beacons

Many researchers believe digital technologies will influence a large portion of the 1.1 trillion dollars of in-store retail sales. Beacons is considered to be one of the major technologies in this equation. Financial Institutions such as banks have also started using beacon technology to boost customer engagement and explore new revenue streams.

One of such big financial institution is Wells Fargo which launched its beacon program for its business customers last year. It recently tweeted, reminding its customers about its beacon offering to support merchants during the year’s busiest shopping season.

There is a lot of spe ...

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