The industry’s fastest growing global news and analysis platform gets a major overhaul with new web-site and expanded offering
Barcelona, March 4, 2015 – The new LetsTalkPayments.com was launched today. For a site that has reported on industry news every single day for more than 18 months, this is the biggest news for the company itself, since its launch in August 2013. Let’s Talk Payments, also known as LTP, is announcing a more comprehensive site with new as well as re-organized content that reflects the preferences of its ever-growing subscriber base.
LTP has built the news and insights platform for both consumers and business readers, bringing deep research expertise to news reporting and analysis. With subscribers spread across the world in various segments of payments, financial services, banking and FinTech, LTP has grown in scope and depth to cater to the needs of its readers. The company is now revolutionizing the market by offering more choice to its users, presented in a simple, elegant and straightforward manner.
Before LTP, there was a lack of quality, depth and consistency in the global news and insights experience for Money and Commerce professionals. LTP solved these problems with a reader-focused platform, where domain knowledge and dispassionate analysis is used to connect the dots even in everyday news, covered globally, independently and fearlessly. With the new LTP, technology and domain expertise come together to curate and constantly calibrate the content for readers seamlessly and efficiently.
Aditya Khurjekar, LTP co-founder and columnist, shared his objectives for the company: “This is a dual opportunity for us: to provide industry insiders and enthusiasts a knowledge platform for news and insights; and to help marketers and entrepreneurs with a credible media channel to reach out to an engaged audience. With the proliferation of content sites, news is becoming noise, often filtered only by commercial considerations, and our subscribers love LTP for its authenticity and editorial integrity.
The timing for the new LTP is perfect - we are investing in every facet of the business, and we are thrilled to be able to contribute to the Payments and Digital Commerce ecosystem that we love, while at the same time building the Content 2.0 infrastructure, which is an exciting technology play in itself.”
Amit Goel, LTP co-founder and chief curator, provided a glimpse into the inner workings at LTP: “We delight our growing and diverse set of subscribers every day, with analytical depth and comprehensive coverage delivered simultaneously. My editorial team uses our proprietary technology to curate the few must-read articles automagically, and saves the LTP subscriber from information overload..it’s all data driven, and objective by design. We are constantly monitoring our metrics and calibrating the content for maximum relevance and benefit to the reader.
The new site is an example of our product- and customer-centric focus as we continue to scale the business. It’s the first step in creating a true innovation platform, not just for our readers and supporters, but for the industry as a whole. The new LTP has the tools and building blocks to enable collaboration amongst entrepreneurs, investors, and strategic partners across the payments and commerce value-chain, bringing global expertise and scale to solve thematic challenges.”
LTP readers and subscribers span the gamut of company size, function, industry segment and geography - from the senior most leaders to the youngest innovators and from business founders/owners to investors and analysts/consultants - with a new and growing interest from technology enthusiasts and small businesses who are looking to benefit from the innovations coming from this industry. The new LetsTalkPayments.com simplifies the experience for all visitors, and provides a wide range of opportunities for marketers at the same time.
“It’s great to announce the new LTP at Mobile World Congress, against this backdrop of energy and innovation - that’s what’s the new LTP platform is all about - the perfect blend of insights, interactivity, and engagement to serve not only our subscribers, but also our partners and supporters,” Aditya said as he echoed the two founders’ core philosophy behind LTP: “It’s really about the LTP community! Amit and I are grateful for the enthusiastic support that we have enjoyed from all corners of the ecosystem. With mentorship and contribution features on the new LTP, we look forward to amplifying this dialogue, working with thought leaders and domain experts to further the common agenda for our industry”.
LTP is free to enjoy at LetsTalkPayments.com.
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