LevelUp for Merchants: Revolutionary 'Interchange Free'

As a merchant, you couldn't ask for more. LevelUp charges 0% for all payment processing and provides the LevelUp hardware free of charge. It also offers it in a white label format. It sounded edgy to me first time (late 2012) when Seth Prietasch said 'Instead of making money just for moving money, payment providers should add value above the transaction in ways that help businesses thrive and grow, such as customer acquisition and customer loyalty campaigns'. LevelUp makes revenue when merchants run campaigns to attract prospective customers and reward the loyal ones. For first-time purchases and reward spending, it takes a 40 percent cut.

The mobile wallet and POS solution space is choc-o-bloc with several players vying for space in the market. Though there are number of key players in ...

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