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Loyalty Programs will be Most Affected with Move to Tokenization

The mobile payments space is witnessing some radical shifts. Some major ones include the advent of tokenization with its specifications being officially announced by EMVco. Another major development is Apple’s foray into the space with Apple Pay. So the question arises: how these developments will affect the current loyalty programs that exist in the market? Will loyalty marketers have to come up with some evolved techniques to keep up with the current trends?

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