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Loyalty: The Next Tool for Mobile Wallet Engagement

Payments are evolving—and that should not be news to anyone who owns a smartphone. Thanks to mobile wallets and other digital payment solutions, traditional currency is moving beyond tangible bills, coins and credit cards.

However, despite the fact that mobile wallet technology is becoming increasingly sophisticated and more merchants are introducing their own wallets, consumer adoption rates have yet to take off. So what’s the extra component that’s needed to encourage adoption? Loyalty.

Mobile wallets are onboard with the integrating loyalty.

Loyalty program membership is skyrocketing in the US. According to

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