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M-Pesa Comes to Kerala, Vodafone Continues to Tap into Emerging Markets

M-Pesa – Vodafone’s mobile money transfer and payment service – has been quite successful in some emerging markets such as Egypt, Kenya and other African Countries. M-Pesa is basically being positioned by Vodafone as an emerging markets solution. On 23rd April 2014, Vodafone India in collaboration with ICICI Bank, announced the launch of M-Pesa in Kerala, India.

The service was formally ...

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