October 29, 2015
The program will launch with the support of several marquee partners across multiple verticals to fit every lifestyle need. Designer to the stars Adam Selman, automaker General Motors, wearable technology innovator Nymi, smart jewelry company Ringly, and Bluetooth locator TrackR are among the prominent consumer brands enabling their products through the program.
Exclusive designs from Adam Selman and prototypes from GM (key fob), Nymi (wristband) and Ringly (ring), will be on display at the Money 20/20 conference in Las Vegas this week and are showcased in this video.
The program is an extension of the MasterCard Digital Enablement Service (MDES) and the Digital Enablement Express (Express) program, and brings to fruition the vision that every device will be a commerce device. Through MDES and Express, any accessory, wearable or device can be payment-enabled and quickly scaled to millions of MasterCard accounts.
As more and more ‘things’ become connected, consumers will have endless possibilities when it comes to how they pay, and will need all of their devices to work seamlessly together, said Ed McLaughlin, Chief Emerging Payments Officer at MasterCard. This program eliminates the boundaries of how we pay by delivering a secure digital payment experience to virtually anything – rings, fitness and smart bands, car key fobs, apparel, and whatever comes along next.
Technology and Issuer Partners
Dr. Conroy Cormac, vice president, product management, Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated said, The digital payments space is in the midst of a dramatic transition in the industry. We are delighted to be working with MasterCard to accelerate this transition across mobile, automotive, and IoE platforms and bring end-to-end connectivity for issuers, retailers, and service providers. We are collaborating to bring MasterCard Tokens across a range of smart wearable devices based on Qualcomm Snapdragon chipsets and technologies."
Capital One is the first issuer to embrace the program and will leverage Express, enabling them to expand to a whole new category of devices. The Capital One Wallet will authenticate the users to provide strong security for provisioning and managing tokens. It also includes enhanced real time transaction notifications identifying the device used in each transaction. Capital One is one of many issuers with tens of millions of MasterCard credit and debit accounts already participating in MDES.
Tom Poole, managing vice president, Digital Payments at Capital One said, We are always looking for new ways to enhance the consumer payment experience, by offering tools and pioneering technologies focused on ecommerce and mobile accessibility. We are excited about the potential this new initiative and other new payment options hold as we work to offer more choices to help make our customers’ lives easier.
The launch of the program puts in place a standard for expanding secure contactless and embedded payment options globally. Products will begin rolling out in 2016 in the U.S., with plans to expand to other markets.
About MasterCard MasterCard (NYSE: MA), http://www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.