MasterCard Taps into Wearables in Partnership with Coin. What Could It Mean for Apple Watch?

Exciting announcements are coming one after another from the CES conference in Las Vegas. One of the companies unveiling innovative initiatives is MasterCard. Yesterday the company presented Groceries by MasterCard, a new app that enables consumers to order groceries directly from Samsung’s new Family Hub refrigerator, which will be available in May this year.

Today MasterCard made another announcement - a partnership with Coin to bring MasterCard payments to a wide array of fitness bands, smart watches and other wearable devices.

Sherri Haymond, Senior VP of

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