March 3, 2017
We’re always looking for new ways to provide FinTech insights. We’re introducing MEDICI now! Startup Stories - highlighting the companies that are shaping the new Financial Technology industry.
Name/Title: Christian Ruppe, CEO and Co-founder
Industry Segment: Personal Finance/Banking Software
Target Markets: United States
Christian Ruppe: I’m Christian Ruppe, CEO and Co-founder of Monotto, and I want to completely automate personal finance. I first discovered my love of startups while doing digital marketing in the Charleston startup community during college. I have an obsession with personal finance and a desire to build great businesses from the ground up.
In the changing world of finance, most financial institutions are finding it difficult to attract and engage account holders from the younger generations. These individuals are using Google, not their financial institutions, to search for additional financial products like mortgages and credit cards. We have created the solution at Monotto that uses a white label automated saving engagement tool to attract and engage account holders. We use micro-transfers to help users reach financial goals and predictive analytics to determine when a user qualifies for, or may be interested in, additional banking products.
Financial institutions are struggling to provide the advanced technology that the younger generations require to manage their finances, and this is causing these individuals to look for the technology elsewhere.
We are selling to small and medium-sized financial institutions. More specifically, we are selling to the marketing officers and information officers.
Technology has become so advanced in machine learning, yet the average American still struggles with finances daily. There is a large and legitimate opportunity to rethink how people manage their money. We have paired the power of machine learning with that of the financial institutions to solve one of the greatest problems there is, financial instability.
In order to attract account holders, financial institutions will have to offer a high level of personalization in their product offering. As fewer and fewer individuals are visiting branches, this personalization will need to be online and completely automated.
We will be going live with our first banking customer in May of 2017. After that, we will ramp up direct sales and initiate our first distribution agreement.
We have had conversations with many financial institutions and the best thing we can hear is: Ok, here are the next steps. When a financial institution knows the process for due diligence and onboarding, it makes every part of the sales cycle more efficient.
Thanks for reading this far into our post! If you are an employee at a financial institution, please set up a time for a demo on our website at www.monotto.com. If you are simply interested in everything going on at Monotto and would like to talk more about it, please feel free to reach out to me at firstname.lastname@example.org.
There are many things that keep me up at night, but the thought most relevant to this conversation is how many opportunities there are to use modern technology to completely revolutionize the banking industry. I wish we could tackle them all at Monotto, but instead, we have to focus and hope that others come and pick up the torch.
As a whole, the financial services industry needs to foster a culture of innovation by celebrating successes. It is easy to stray away from startup companies, but if you can create a repeatable process for testing and working with startup companies, your institution will be far ahead of the curve.
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