Meeting Millenials' Payment Expectations

The concept of millennial marketing is nothing new. Generation marketing is based on the assumption that each generation possesses different values and behaviors, which affect consumption habits. One area this principle particularly applies to, and which warrants further investigation, is payment. Tech-loving millennials have different habits and expectations with regards to payment and traditional banking services compared to previous generations. And the need for banks and financial services to understand millennials has now become more essential than ever, as they are about to enter their pri ...

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