Mercury Fund backed Koupon Media, wants to simply coupons

According to the Coupon Information Corporation (CIC), $500 million is annually drained as coupon fraud from the $4 billion coupon industry. The industry is expected to grow, to offer 51 Mn deals by 2015. Koupon Media, a Texas based startup, is trying to leverage this through its Digital Campaign Management (DCM) platform which also claims to combat digital coupon fraud.

Koupon Media was founded in 2011 by mo ...

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