June 28, 2015
Summary: Mobile banking is enabling mobile phone users in Eastern Europe to achieve financial liberation. Despite the rapid adoption of mobile banking initiatives by banks the services on offer mostly seek to serve smartphone users. This single focus could risk alienating the region’s unbanked, feature phone subscribers and could create room for alternative financial payment providers, such as M-Pesa to recreate the success they found in East Africa.
Story: The increasingly mobile-centric lifestyle of many Europeans can largely be attributed to the increase and success of mobile channel initiatives focused on providing cheaper, more convenient services. Although still playing catch up to Western Europe, mobile subscribers in the